Brand Within: Bella Hadid; Coperni and Spray-On Dress
At the Coperni show finale of fashion week, the moment came into place, with supermodel Bella Hadid getting the limelight. With only two men with her on the runway, they sprayed “white paint” on her, an action culminating in the final dress that made the day's headline.
Elegance, style, and perfection can be seen through all these steps and practices. And at the center of it all, the person chosen to make the occasion so fruitful and awe-aspiring was Bella Hadid.
Copernicus has cemented itself as a renowned brand based in Paris, starting with its name specifically attributed to Nicolaus Copernicus, a great mathematician and Renaissance astronomer. The brand began in 2013, and coming together and working with other innovators and setting Bella Hadid as the epitome of bringing the dress to life made the show a masterpiece.
It was viral; it had to be viral.
With 1.5M followers on Twitter and 55.6M on Instagram, Bella sets the platform for acting as a significant influencer, capitalizing on the recognition as the basis for making desired impacts.
Sometimes Branding Can be Daunting
The market places varying demands on people and businesses. And within this unwavering scope, creating and maintaining a personal brand can sometimes become a daunting task, given the competition and changing consumer needs.
The effectiveness with which the marketing and branding of the spray-on dress worked highly stemmed from multiple facets, all culminating in contributing to the overall outcome.
From the attendees, media houses covering the event, and news agencies offering post-event reporting, there are the general and more profound implications that the event creates and sets in the modern market.
As a business or starting entrepreneur, to make things work, there is a need for iteration, retrying, and changing what doesn't work rationally. By keeping to it, the realized power and impact that a business can have to align with its sustainable objectives.
In successfully establishing and maintaining the desired power as a personal brand, some core ideas and lessons learned from Bella Hadid and the past S[pray-on dress] event can be summarized below:
1. Consistency and Focus
The rise of Bella Hadid and other renowned celebrities and models stems from years of perfection, focusing on passion and keeping at it.
As opposed to just trying, there is the internal and external element of doing the best that can be done while ensuring consistency in everything.
Bella Hadid has kept the profession on its heels and has gotten involved with major companies and brands in displaying their best products.
And this onset and continuity keep acting as the basis for reassuring Hadid in the eyes of influential brands, now and in the coming days.
2. Remain Visible; Make Noise in the Market
an individual or company, despite having all the skills and resources, positive outcomes arise when the world knows about your brand, the services you offer, and how different you are from others in the same field.
Nowadays, online searches and search engines are enormous, with people using search engines as the first place to get information about a business or brand.
Potential customers do online searches, either through Google, Edge, Safari, Mozilla, and other search engines, as a means to interact with the brand and its different content and services.
By building an effective and consistent online presence, you are better utilizing and capitalizing on the internet to remain visible.
Things can start by creating social media pages, registering your brand's domain, and designing an effective website that acts as the landing space for your customers.
Using a brand website gives the company a genuine outlook. When engaged in multiple products and services, it is a place to explain everything in more detail to your local and international customers.
With LinkedIn, Twitter, Facebook, and Instagram as some of the existing social media platforms, it is helpful to keep them updated for your customers.
From these platforms, it becomes easier for different users to get in touch, make comments and raise feedback on products and services about the brand.
The internet is ubiquitous, and with billions of people worldwide, inline presence is the epitome of interacting with any customer from around the globe.
3. Keep in Touch with the Market; The Customers
The modern business scope has changed, yet there are still old habits that persist in everyday life. Despite the rise of innovation and social media technologies, there are still fewer tech-savvy consumers.
In blending the needs of online users and conventional consumers, branding must always look at and adopt measures to ensure continued engagement with their online and non-online consumers.
By being interactive, providing routine updates on products, and answering arising questions from consumers, there is creating a compelling moment.
Nowadays, social media has formed the core platform for interaction, and as far as branding is concerned, keeping tabs and engaging with users is key to remaining effective.
Insights and ideas shared online have the power to become helpful information that can determine the direction of the company.
Users share their ideas, comment on current and past products, and raise issues that point the brand in the right direction.
By using feedback from consumers, either online or through physical platforms, there is a better chance of improving future operations.
Nonetheless, there are instances in which the suggestions or comments might not work. And this is fine since the goal lies in learning and using what we have for improvement as a brand.
4. Promote Genuineness and Passion
In watching Bella Hadid, the body language, the smile, and the walk speak a lot, establishing a person who genuinely does what she loves and is passionate about.
Branding must show passion, genuineness, authenticity, and love for the specific items or products the organization or person wants the world to enjoy.
By showing genuine passion, it becomes easier for other people in the market to also fall in love with your products and services in the short and long term.
Consumers vary, and those who might love or like your content and brand now might not do so in the future in instances where there is no genuine authenticity and authenticity.
Time helps scan things and remove trash from what is shared, provided, or communicated to the outside world.
As a brand, by being authentic and genuine, there is the overall creation of an idea and feeling in the users' minds about who you are.
On the event and dress, Bella Hadid said on Instagram:
“No rehearsal, no nothing, just passion” - Bella Hadid
From the start, this helps attain followers, shareholders, and team members who have fallen in love with your brand for its authenticity.
Authenticity creates long-term relationships founded on what the brand truly stands for and can tell the world in the simplest way possible.
And to create genuineness and authenticity, focus and expertise in the area are essential. Setting the standard within the specific domain, in the same manner as evidenced by Bella Hadid, creates significant overflow effects with long-term implications
5. Word Spreads: Making Other Also Tell on Your Brand
Real recognize Real, so they say. In the market, this is essential in determining your brand's impact and what it is bound to have in the future.
Through the authenticity and genuineness created and the powerful and impactful content, it becomes possible for others to share the same values and inform others of your progress, success, and products.
Through word of mouth, there are overall benefits in supporting your brand's success in other people with who the brand is not directly linked.
As more and more people fall in love with your brand, it becomes possible with time to communicate the same to others, which is beneficial
With expertise in the respective field, this is where referrals and recommendations come in, most likely from your loyal and satisfied customers.
Hence, there is a catch. As much as there is a desire to make the most impact, one needs to ensure quality, efficiency, and reliability in the content, solutions, delivered products, and services provided to diverse clients.
Satisfaction is essential on the consumer's side, and this will act as the starting selling point that will culminate in their sharing or recommending the products and services to their friends and others.
Building a name and a good reputation makes it easier for others who know and understand you to share this.
And Finally
Personal and business growth is core, and with the need to meet individual or business-related objectives, it takes effort and consistency to meet the end goal.
As the world enjoys the fantastic things that creators have put into the market, and others are still working on doing amazing things, there's a need to remember how doing the best is core to achieving the end goal.
In branding ourselves, taking time and choosing what works for you is essential. With the market full of millions of customers, being genuine and meeting their needs is a critical step to gaining their loyalty.
And as noted by Bella Hadid on her Instagram;
“Only together we can make this magic. I am still speechless.” - Bella Hadid
There is power, and in branding ourselves and our businesses, we are getting closer to it.
A strong brand is like lingerie, it's not always seen, but it always makes you feel sexier and more confident.